![]() ![]() There's no word on when the product will be made available to the public, though the company did recently receive a $100,000 donation from a single investor. The company says it hopes to "make potential perpetrators afraid to spike a woman's drink because there's now a risk that they can get caught."Įngadget reports the company is still in the development and fundraising phase. The companys first product is a small medallion to. The company says the color-changing nail polish alerts women in time to escape a dangerous situation. Undercover Colors - Undercover Colors is an emerging biotech with miniaturized lateral flow technology. That's according to company co-founder Tyler Confrey-Maloney, speaking about 11 months and more than 1 million after the international blogosphere picked up on the in-development date rape. Stopping drug facilitated sexual assault, one drop at a time. If the polish detects any one of a number of date rape drugs like Rohypnol, Xanax or GHB, it will turn a different color. SipChip is the discreet way to spot a spiked drink. RALEIGH, N.C.-(BUSINESS WIRE)-Dec 12, 2018-In September, Undercover Colors introduced the most comprehensive date rape drug detection device designed for personal use thanks to its portability, small size, and ability to detect beverages spiked with drugs (commonly called roofies) in as little as 30 seconds. Once applied to your fingernail, all you have to do is swirl your finger in your drink. CUSTOMER QUALITIES: -Aged 18-30 -College students, Urban woman. The way Undercover Colors nail polish works is simple, according to the company's Facebook page. Undercover Colors is not only effective, but easy to use and add to anyoneâ& x20AC & x2122 s routine. ![]() They claim their new product can detect certain date rape drugs. Miniaturized lateral flow technology detects the presence of. Undercover Colors manufactures nail polish that change color when in contact with toxic solutions. Undercover Colors is a fingernail polish start-up company created by a group of researchers at North Carolina State University. Undercover Colors is a consumer company that introduces date rape drug detection in drinks. A new start-up company is hoping to lower that number through science. Campus Undercover colors Cameron Roda Startup aims to protect women and avoid date rape One of the biggest challenges facing college campuses today nationwide is how to deal with and prevent sexual assault, a challenge so daunting that the federal government decided to get involved earlier this year. The new nail polish changes color when it comes in contact with drink laced with certain date rape drugs (Good Morning America)Ī CDC study found 18 percent of American women will be sexually assaulted in their lifetime. EXECUTIVE SUMMARY Business Problem: To persuade consumers that UnderCover Colors nail polish is an intelligent and life saving product that is worth the expense. ![]()
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